I design for growth, retention and adoption in B2B and ecommerce.

Case studies

• Reputation Management, opens in a new tab

  • 0 to 1
  • IXD
  • Growth Design
  • Product Thinking
  • B2B

  Helping small businesses keep up with every customer review.

  I led design for the first major feature of a new Partner Portal, taking review management from nothing to a product small businesses use every day.

  493K

  reviews responded to since October 2022

  804

  small businesses actively using it

  

• Contract Scheduling, opens in a new tab

  • Growth
  • Product Thinking
  • Enterprise
  • Design System

  Replacing spreadsheets with a scheduling tool, and a card component other teams reused

  The deal card I built for an oil and gas scheduling tool was reused by a second team, who shipped in one month instead of two or three.

  90%

  user satisfaction

  1 month

  for the Ethanol team to build, versus 2 to 3 months for other systems

  

• Batching, opens in a new tab

  • Cryptocurrency
  • B2B
  • B2C

  Cutting crypto ATM transaction fees by 43% for operators and customers

  I designed fee batching for a crypto ATM platform, and operators saved 43% in transaction fees.

  43%

  saved in transaction fees by operators, against a goal of 20%

  36%

  of batched transactions chose priority speed

  

• Quick Charge, opens in a new tab

  • Product Thinking
  • IXD
  • B2B
  • SMB

  Moving a revenue generating feature to a new point of sale system

  I redesigned where Quick Charge lives so partners could migrate to the new POS, and users in testing completed the task 90% of the time.

  90%

  successful completion in user testing

  0.5 s

  faster than processing a transaction manually

  

Side project

• Vamonos, opens in a new tab

  • Shipped app
  • React Native
  • Expo

  A travel app I'm building on my own.

  Designed, built and shipped solo. Almost everything, including the design system, was made with AI tools.

  2 weeks

  from first idea to first build

  Live

  on the App Store, still evolving

  

More about me

• Resume Resume Product design across fintech, ecommerce and B2B, after seven years running my own online store. Product design across fintech, ecommerce and B2B, after seven years running my own online store. →
• Contact Get in touch Hiring for growth, 0 to 1 or B2B? I'd love to hear from you. Hiring for growth, 0 to 1 or B2B? I'd love to hear from you. →