Scott Sobere-Yu

Resume

Senior Product Designer: growth, 0 to 1 and product strategy. Toronto, Ontario, Canada.

Download resume (PDF, 963 KB)

Summary

Senior product designer with 6+ years across B2B SaaS, fintech, enterprise and ecommerce, focused on design that moves adoption, revenue and retention. Took a product from 0 to 1 to 45% adoption in its first 3 months, led design work that moved 75% of partners to a new POS with a 44% increase in ARR, and cut crypto ATM transaction fees by 43%. Has led two senior designers, partners closely with product and engineering leads, and builds design system components that other teams adopt.

Experience

Loblaw Digital

Senior Product Designer, Full time2025 to present, Toronto, Ontario, Canada

  • Designed a Customer 360 ecosystem across 5 lines of business (health, dental and vision, pharmacy, grocery, ecommerce), moving from static profile settings to an intent based data model.
  • Defined the "respectful data" strategy that separates explicit user intent from inferred signals, balancing business OKRs with user privacy and control.
  • Designed a distributed information architecture that lets users manage interests at the point of relevance, under centralized data governance.
  • Used AI native tools to cut design iteration time by 2 weeks while widening creative exploration.

WongDoody

Lead Product Designer, Full time (Contract)2024 to 2025, Remote

  • Led two senior product designers and set up a UX process, from research and testing to developer handoff, for enterprise and SMB clients.
  • Applied service design to a key staff facing enterprise application, mapping user journeys, task flows and content hierarchy to replace a legacy workflow. Result: 90% user satisfaction.
  • Built a reusable card component that a second team adopted, cutting their build time from 2 to 3 months to 1 month.
  • Ran design workshops with users, stakeholders and multidisciplinary teams to align on solutions.
  • Built WCAG 2.1 accessibility into enterprise redesigns, with screen reader friendly, keyboard navigable components.

Promenade Group

Senior Product Designer, Full time2022 to 2023, Remote (Los Angeles, CA)

  • Led design for Reputation Management, the first major feature of a new Partner Portal built from 0 to 1: 804 active users responding to 493K customer reviews, 45% adoption in the first 3 months, 20% stickiness.
  • Led design team efforts that moved 75% of partners to a new dashboard and POS system, with a 44% increase in ARR.
  • Moved Quick Charge, a feature that generates about 8% of annual revenue for the partners who use it, into the new POS order flow, reaching 90% task completion in user testing.
  • Drove product decisions and engagement through user research, interviews and prototyping, using Dovetail, Fullstory, Google Analytics and Userpilot.
  • Cut design and build time by about a week on average by teaching engineers to read specs directly in Figma.

Bitcoin Well and Ghostlab

UX/UI Designer, Full time2021 to 2022, Edmonton, Alberta, Canada

  • Designed e-transfer based purchasing across the operator admin panel (B2B) and ATM (B2C), reducing abandoned transactions by 10% and increasing revenue by 4%.
  • Designed batching, which cut transaction fees by 43% for crypto ATM operators against a 20% goal, and gave customers a choice of standard or priority speed.
  • Led UX/UI on 15 project launches, including Well Wallet (native mobile app) and features across ATMs and web applications.
  • Designed ATM screens for visual clarity, low digital literacy, impairments and touch targets, guided by Google Analytics, Splunk and Hotjar.

CapSource

UX/UI Designer, Contract2020 to 2021, Remote (Denver, CO)

  • Designed responsive web flows for students and educators on an experiential learning platform, from applying user research and wireframes to high fidelity designs.

E-commerce Business Owner

Online retail2012 to 2019, Toronto, Ontario, Canada

  • Ran an online retail business selling branded and non branded goods on Amazon, eBay and Shopify.

Skills and tools

Skills
growth design, 0 to 1 product design, product strategy, service design, A/B testing, data analytics, information architecture, user research, interaction design, accessibility (WCAG 2.1)
Tools
Figma, FigJam, Dovetail, Fullstory, Hotjar, Google Analytics, Userpilot, Splunk, Jira, Confluence, Notion

Education

  • BrainStationToronto, Ontario, CanadaDiploma, UX Design
  • Sheridan CollegeOakville, Ontario, CanadaGeneral Arts and Science